Airbus Case Study
Airbus is one of the world‘s foremost aerospace companies, with 133,000 employees, manufacturing sites in France, Germany, Spain, UK, US, and China, and revenues of €43 billion (Dec 2016, www.airbusgroup.com). In 2010, Tom Enders, CEO at the time, initiated an effort to increase and structure innovation activities around an end-to-end innovation process. This led to …
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